More South Africans own radio receivers than they do bed mattresses (Getting Radio Active, Amner, R: 1996). Although this statement was made more than ten years ago, it illustrates the fact that radio is the most appropriate means of mass communication in the country. Even today, this statement remains true.
The ability of the medium to transcend barriers created by illiteracy, coupled with easy distribution and relatively low cost, have established radio as a necessary component of mass media campaigns.
WHY COMMUNITY RADIO?
There are more than 100 community radio stations in South Africa alone. Collectively, these stations command an audience of over 28.633 million listeners (SAARF, AMPS: 2007); and they cater for the lower LSM’s – a group which is often neglected in media campaigns.
The community radio sector remains one of the few platforms which audiences trust to provide them with unbiased information. It is a channel through which urban, peri-urban and rural audiences are informed, educated and entertained.
Aperspective Media views community radio as both an engine and a tool for sustainable local development.
We produce catchy public service announcements (PSA's), dramas, documentaries and live talkshows around a host of socio-economic issues. We also liaise with community radio stations to ensure broadcast.
Listen to Aperspective Media's audio portfolio sample below
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Mutimedia Ebook
Simplify your dense research reports or training manuals with the powerful multimedia electronic book. Its capabilities include incorporating audio and video files to make your material interactive.
Think audio interviews, video tutorials or video documentaries to keep your audience engaged and promote knowledge retention. The mutimedia ebook promotes shared-learning. For collaboration and information exchange, it also has an underlining/highlighter tool as well as note-taking functionality.
The multimedia ebook is available both online and offline to compliment your campaign. The offline version is distributed via CD.
online version features: realistic page flip effect Include video and audio membership functionality underline words using highlighter add notes send the link to a friend Click here for demo
offline version features: realistic page flip effect print function zoom function burn to CD Click here for demo
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Audio Exhibition
Televisions are set to mute until an interesting visual catches the eye; radios are more often than not background noise; and billboards are seen to be polluting our streets... So how do you get your organisation's message out there and have it amplified above the rest?
The portable walk-in audiovisual exhibition can be used as a travelling outdoor road show or as a permanent display in high traffic areas. It features poignant photographs and audio clips or documentaries profiling the core message of your campaign.
On its own, the photographs speak for themselves but when combined with either the voice of the subject or a mini-documentary detailing the issue, it explodes into an even more compelling and arresting medium.
Furthermore, you can tailor the message to suit specific stakeholders such as special interest groups, local communities, government officials or the donor community. Instead of them having to physically visit your project, you can now take your project to them!